Friday, May 10, 2013

Final Curtain Call for Yamazaki 10 and Hakushu 10

Post by Stefan Van Eycken, Tokyo
When Suntory introduced their no-age statement versions of the Yamazaki and Hakushu single malt in May 2012, two things were immediately clear: (1) stocks of mature whisky were running low, and (2) the days of the 10-year old Yamazaki and Hakushu were numbered. Not in their wildest dreams two decades ago could the people at Suntory imagine that demand for their whiskies – both domestically and abroad – would be this high. When the NAS Yamazaki and Hakushu were introduced, they were obvious replacements for the resp. 10-year olds. Similarly priced and with the 10yo too close for comfort to the 12yo (but, significantly, not in price – the 12yo retailing for twice as much as the 10yo), it really felt like a changing of the guard at both distilleries. Suntory definitely closed the chapter on the Yamazaki 10 and Hakushu 10 at the end of March, which is when the last few cases were sold. Now, retailers are starting to draw the consumer’s attention to the fact that the 10-year olds are drying up quickly. So, if you haven’t tried these yet, it’s now or never. And if you have, then this may be your last chance to put a few bottles in the cabinet. It really is the final curtain call for the Yamazaki and Hakushu 10.

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