Mars launches 'The Revival 2011'
Post by Stefan Van Eycken, Tokyo
Mars Shinshu (Hombo) has just launched their latest expression - the first one from the 'new regime'. Mars stopped distilling whisky in 1992. After a hiatus of almost two decades, they started again. The first spirit produced under the new regime - under master distiller Koki Takehira, that is - came off the stills in February 2011. It was kept in a stainless tank for a few months before being filled into wood - which is why the people at Mars had to wait until summer 2014 to be able to launch their first 3yo.
'The Revival 2011' is a vatting of lightly peated (8ppm) whisky exclusively matured in ex-bourbon casks, bottled at vatting strength (58%). There are 6,000 bottles, and - somewhat surprisingly, since it breaks with Mars' policy of sensible pricing - is priced at 10,000 yen a bottle. It remains to be seen whether whisky fans at home are willing to part with this kind of money for a 3yo whisky... The jury is still out on whether the quality of the whisky justifies the price tag.
'The Revival 2011' is a vatting of lightly peated (8ppm) whisky exclusively matured in ex-bourbon casks, bottled at vatting strength (58%). There are 6,000 bottles, and - somewhat surprisingly, since it breaks with Mars' policy of sensible pricing - is priced at 10,000 yen a bottle. It remains to be seen whether whisky fans at home are willing to part with this kind of money for a 3yo whisky... The jury is still out on whether the quality of the whisky justifies the price tag.
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